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Palmetto Publishing has released From CEO to Exit: The Ultimate Payday for Pest Control & Lawn Care Owners, a business fable about preparing a company for sale and weighing exit options. Its three CPA authors say their experience includes more than $2 billion in pest control and lawn care transactions; the book is aimed at owners of businesses with annual revenue from $1 million to $50 million or more.
Palmetto Publishing has released From CEO to Exit: The Ultimate Payday for Pest Control & Lawn Care Owners, a new guide for home services business owners weighing a sale, family succession or another exit path. Written by Daniel S. Gordon, Brian Post and Matt Gordon, the book uses a fictional business story to explain the sale process, including valuation, preparing for due diligence and comparing offers.
The book follows Michael and Peter Hall, a fictional father-and-son team whose pest control company attracts interest from private equity firms and industry consolidators. With help from an adviser named Stan, they consider what the business is worth, how to prepare it for sale and whether to sell or keep it in the family. The plot also addresses the personal consequences of leaving a company built over many years.
Palmetto’s announcement describes the book as a practical resource for owners of pest control, lawn care and other home services companies with annual revenue of $1 million to $50 million or more. It is intended both for owners who may be five years from a sale and for those already receiving acquisition offers. Topics include sell-side deal structure, tax planning and post-sale transition, presented through a narrative rather than a conventional finance guide.
The publisher identifies the authors as principals behind PCO Bookkeepers & M&A Specialists. The announcement says the three have worked on more than $2 billion in pest control and lawn care transactions. It does not provide a breakdown of the transactions, the authors’ individual roles or independent documentation of that total.
A Sale Guide for Service Owners
For owners of closely held home services companies, a sale can involve decisions about price, taxes, timing, employees and family succession. The book’s focus is on the steps that precede and accompany a transaction, rather than on a single buyer or deal. Its narrative approach may make topics such as valuation, auction processes and due diligence more approachable to readers without a finance background, though the publisher’s description alone does not establish how effective the guidance is.
The release also reflects the intended audience’s exposure to acquisition interest. The publisher says private equity firms and industry consolidators are approaching the fictional company in the story and describes consolidation as accelerating across home services. The announcement supplies no market data to quantify that trend, so it remains the publisher’s framing rather than a measured account of current transaction activity.
Owners considering a deal may find the subject relevant well before they receive an offer: the book is positioned for readers planning years ahead as well as those already weighing bids. Any transaction, however, depends on the individual company and market. The release does not promise a particular valuation or outcome.
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The Halls’ Story Continues
From CEO to Exit continues characters introduced in Dan Gordon’s earlier book, From Technician to CEO. The new installment moves the fictional Halls from building and running a pest control company to deciding what to do with an established business that has drawn buyer interest. That storyline supplies the framework for the book’s discussion of the sale process and succession choices.
The authors bring accounting and industry backgrounds, according to the publisher. Daniel S. Gordon is identified as a CPA and Certified Exit Planning Adviser who previously owned, expanded and sold a pest control business. Brian Post is described as having advised hundreds of pest and lawn care owners on financial and operational strategy. Matt Gordon is a CPA whose experience includes audit, assurance and advisory work at Deloitte. These biographies and the transaction figure appear in the publisher’s announcement.
The source lists October 20, 2026, as the publication date and says the book is available through Amazon and Barnes & Noble. It provides three ISBN-13 numbers but does not specify which formats they correspond to.
Publication and Deal Details
The announcement gives a publication date of October 20, 2026 while also describing the book as now available. It does not clarify the timing of the release announcement or whether availability differs by format or retailer. The listed ISBNs are not matched to specific editions in the source.
No price, page count, sample chapter, sales figures or independent review is provided. The announcement also does not include transaction-level detail supporting the authors’ stated experience of more than $2 billion in deals, nor data substantiating its description of accelerating consolidation. Those points should be understood as information supplied by the publisher, not independently verified findings.
Where Readers Can Find It
Palmetto says the book can be purchased online through Amazon and Barnes & Noble. The release directs readers seeking more information about the authors to PCO Bookkeepers & M&A Specialists’ website and social media accounts. It also lists Daniel S. Gordon, Brian Post and Matt Gordon as available for interviews.
The announcement does not identify a launch event, additional release schedule or follow-up material. Any further details about editions, pricing or the book’s reception would need to come from the publisher, the retailers or readers after publication.
Key Questions
What is From CEO to Exit about?
From CEO to Exit is a business fable about a fictional father and son deciding how to handle interest in buying their pest control company. It covers valuation, sale preparation, due diligence and competing offers, as well as the choice between selling and keeping the business in the family.
Who wrote the book?
The authors are Daniel S. Gordon, CPA and CEPA; Brian Post, CPA; and Matt Gordon, CPA. Palmetto Publishing identifies them as principals behind PCO Bookkeepers & M&A Specialists.
Who is the book aimed at?
The publisher says it is for owners of pest control, lawn care and other home services businesses with annual revenue of $1 million to $50 million or more. It is aimed at owners planning an exit years ahead as well as those already receiving offers.
Where can readers buy it?
The publisher says the book is available online from Amazon and Barnes & Noble. The announcement does not give a price or specify which listed ISBN corresponds to each edition.
Source: prnewswire.com
